Resume

Experience

December 2021 – Present | Bentonville, AR (Remote)

Collaborated with product, business, and engineering teams to design a task management system that auto-assigns work using machine learning inputs like preferences and store intelligence.
Designed work management dashboard to centralize disparate work tool data. Tested prototypes in-store to assess usability and encourage behavior shift from task-focused to results-focused thinking.
Designed in-app calling feature for store associates, enhancing customer service and efficiency by addressing high stress store environments, outdated telecom systems, and cognitive load of additional responsibilities.
Conducted usability audits of integrated platform app, focusing on heuristics and wayfinding. Implemented team-wide interaction patterns and hierarchical screen templates, improving app navigation.
Served as a platform team consultant, attending design integration meetings, facilitating cross-team working sessions, and working one-on-one with designers to enhance flows and core components.
Fostered continuous professional growth by organizing monthly virtual learning sessions. Topics ranged from industry trends and UX best practices like mental health, Figma workshops, learnings from design conventions, automation, and AI.

November 2019 – December 2021 | Dallas, TX

Collaborated with a multidisciplinary product squad to design financial web application for an international banking client.
Worked with product design team to design retail checkout product screens and created retail customer profile experience for enterprise product.
Created responsive website designs, performed accessibility audits, and produced mobile component experiences for WordPress site.
Collaborated with user research team to synthesize qualitative data, then write and design inclusive customer profiles and journey maps.

October 2018 – November 2019 | Grapevine, TX

Created comprehensive design systems and developed responsive templates for existing and first-of-its-kind email newsletters of high-traffic business verticals such as eSports and Pokémon collectibles that received over 1.5 million monthly distribution respectively.
Designed and developed promotional emails utilizing dynamic content personalization such as in-email polls, countdown clocks, and location-specific sections, resulting in increased engagement across the board.
Supported new website launch through design of cross-platform responsive page designs, web banner creation, page development, content QA, and strategic design direction.
Analyzed and distributed weekly email reports with key takeaways highlighting creative best practices, areas of excellence, and opportunities for improvement.
Designed print materials, such as flyers and holiday guide pages, for distribution in over 3,500 GameStop stores.
Ad-hoc design projects such as web banners, paid search ads, social media graphics.

February 2017 – October 2018 | Irving, TX

Managed small- and large-scale client website projects. Executed SEO and UI/UX audits, wireframe and high-fidelity mockup designs, post-development quality assurance testing, and all developer communication & hand-off support.
Designed and developed HubSpot email, landing page, and webpage templates consisting of HTML/CSS editing.
Conducted monthly client website reporting by utilizing data from HubSpot, Google Analytics, and HotJar to develop actionable enhancement opportunities.
Handled brand intensive design projects such as client style guide creation, static and interactive infographics, and hi-res wireframe design.
Ad-hoc design projects such as email headers, blog headers, social graphics, and call-to-action graphics.

July 2016 - January 2017 | Dallas, TX

Designed high fidelity mockups of Cinch, an online eLearning platform developed by Acumenity, based off of wireframes provided by a UI designer and referenced by the development team.
Created comprehensive design guide for the web app, design element guidelines, button and modal action states, and any other necessary elements used across the site.

September 2013 - April 2016 | Dallas, TX

Designed branded marketing material including brochures, pull up banners, tradeshow booth graphics, infographics, banner ads, and business cards.
Planned and implemented a comprehensive redesign of corporate website to enhance user experience and showcase products through engaging written and visual design elements and up-to-date industry knowledge. Redesign resulted in a 92% increase in traffic and a 47% increase in sales leads generated.
Conducted six bi-quarterly client satisfaction surveys based on KLAS research, analyzed data for satisfaction and industry trends, worked with product owners to create follow-up items, and presented each set of results to executive management.
Managed multiple advertising campaigns in industry specific online and email publications, google adwords, and print.
Provided hands-on creative direction for video and photography projects including storyboard creation, filming/photography, and video editing.

July 2011 - September 2013 | Garland, TX

Responsible for company branding/identity design and content revamp for use in media kit distributed to potential clients, digital and traditional advertising mediums, and investor packets.
Led UI/UX design for Daleelo application and managed communication with outsourced development company to continually enhance application features.
Executed product launch campaign via social media, nationwide print advertisements in high traffic locations, and postcard mailers distributed to strategically selected businesses.

June 2010 - Sep 2013 | Garland, TX

Trained and led design team through creation and compilation of three nationwide business directories twice a year.
Designed over 20 advertisements and communicated with corresponding clients for design updates and approvals.

White boarding & journey mapping
FigJam, Miro, Mural

Wireframes & hi-fi design
Figma, Sketch, Adobe Creative Suite, Ceros

Rapid prototyping
Figma, Sketch, Invision

Design delivery
Abstract, Zeplin, Figma dev mode

Marketing
Google Analytics & Adwords, Hubspot, Marketo, Movable Ink, Salesforce Marketing Cloud, Salesforce Commerce Cloud

Partner communications
Slack, Teams, Microsoft Suite, Google Suite

MS, Applied Cognition & Neuroscience
Specialization in Human-Computer Interaction

Relevant courses: Cognitive Psychology, Foundation of HCI, Applied HCI, Power and Politics in Organizations

CDEI Advocate training

BS, Business Administration & Marketing

Watching basketball
#MFFL

Cultivating a green thumb
(or at least trying not to have a black thumb)

Watching sci-fi TV
Ask me about Dark or Stranger Things

Reading
Trying to get back into it, so right now any genre is fair game!

Photographing memories nonprofessionally
Amateur Sony mirrorless user, expert life moment capturer